Hey! We’re Flavors by Betty (And We’re So Glad You’re Here)
“Because protein-packed comfort food shouldn’t taste like cardboard, and healthy eating shouldn’t feel like punishment.”
Our Purpose
I’ll never forget that Wednesday evening when I found myself staring at yet another bland chicken breast and steamed broccoli, thinking “There’s got to be a better way.” My daughter had just rolled her eyes at dinner for the third night in a row, and honestly? I couldn’t blame her. I was 38, trying to eat healthier and hit my protein goals, but everything “healthy” tasted like punishment.
That’s the moment I realized something crucial: nourishing our bodies shouldn’t mean sacrificing the flavors we actually crave. I started experimenting in my tiny Hoboken kitchen, turning comfort food classics into protein powerhouses that actually tasted amazing. When my neighbors started asking for recipes and my family stopped complaining about dinner, I knew we were onto something special.
Flavors by Betty was born from that simple truth – you shouldn’t have to choose between healthy and delicious. Every recipe we create is for the person who wants to feel amazing in their body while still enjoying food that brings comfort and joy.
Our Mission
Every single day, we’re in our kitchens (and yes, we mean actually cooking, not just talking about it). Betty’s testing protein pancakes at 6 AM while James is perfecting his latest high-protein comfort food remix. We taste-test every recipe until it passes what we call “the Tuesday night test” – tired parent, hungry family, 30 minutes max, and everyone asks for seconds.
We’re here to prove that hitting your protein goals doesn’t mean giving up the foods you love. Instead, we’re showing you how to transform them. Because when 25,000 families trust us with their weekly meal planning, we take that responsibility seriously. Every recipe needs to work for real kitchens, real budgets, and real life.
Our Vision
Picture this: your teenager actually getting excited about dinner. Your partner stopping their “where should we order from?” question because they genuinely want what you’re making. You feeling energized and strong instead of deprived and hungry.
We’re working toward a world where protein-rich eating isn’t about restriction – it’s about abundance. Where comfort food and health goals aren’t enemies, but best friends. Where your kitchen becomes the place that fuels both your body and your soul, and where “healthy” never means “boring” again.
Our Core Values
Real Food First: If Betty’s teenage daughter can’t pronounce an ingredient, we don’t use it. Period. This rule came directly from her eye-rolling at “methylcellulose” on a protein bar wrapper. We stick to ingredients you can find in any regular grocery store.
Comfort Food, Elevated: We believe your favorite comfort foods deserve better, not replacement. That’s why we transform, not eliminate. Mac and cheese becomes high-protein perfection. Pancakes become protein powerhouses. Your cravings aren’t the enemy – bland food is.
Family-Tested Reality: Every recipe survives our “Tuesday night test” – exhausted parent, hungry family, minimal time, maximum satisfaction. If it doesn’t work in real life, it doesn’t make it to you. We’ve learned this the hard way through plenty of dinner disasters.
Honest About Failures: We’ll tell you when recipes flop (RIP, Protein Pizza Crust v1.0 through v4.0) because learning from our kitchen disasters saves you from yours. Cooking is messy, real, and sometimes perfectly imperfect.
Community Over Competition: Your success stories fuel our creativity. When you share your modifications or wins, you’re helping thousands of other home cooks. We’re all figuring this out together, one delicious meal at a time.
Meet Our Expert Team (The Humans Behind the Screen)
Betty Thompson – Founder & High-Protein Recipe Developer (Plus Pancake Perfectionist)
Here’s the thing about me – I never set out to become a “wellness blogger.” I was just a busy mom in New Jersey who got tired of choosing between food that tasted good and food that made me feel good…
Let’s connect: betty.thompson@flavorsbybetty.com | I personally read every email and try to respond within 48 hours (usually with recipe suggestions!)
James Carter – Chef & Protein Recipe Expert (And Master of Making Vegetables Taste Amazing)
I’ve been cooking professionally for over 12 years, but my real education came from watching my own relationship with food transform when I started focusing on protein-rich meals…
Questions about technique or ingredients? james.carter@flavorsbybetty.com | I love helping troubleshoot recipes and sharing cooking tips!
How We Actually Do This Work
Behind every recipe you see is honestly a bit of beautiful chaos. We start with a comfort food that people love, then ask: “How can we pack this with protein while keeping everything we love about it?” This usually involves Betty burning at least three test batches while James methodically adjusts ratios in his much more organized kitchen.
Every recipe goes through our “family panel” – real people with real opinions who aren’t afraid to tell us when something isn’t working. We test for different dietary needs, cooking skill levels, and time constraints. If it takes longer than 45 minutes or requires more than one specialty ingredient, back to the drawing board.
We also research nutrition thoroughly and work with registered dietitians to ensure our recipes deliver on their protein promises while providing balanced nutrition. But at the end of the day, if it doesn’t taste amazing, all the nutrition in the world won’t matter.
Why Trust Us? (Fair Question!)
Look, we get it – there are a million food blogs out there. Here’s what makes us different: we’re not trying to sell you a lifestyle or convince you to completely overhaul your eating. We’re just two people who figured out how to make protein-rich versions of the foods we already love, and we want to share that with you.
Our recipes have been featured in Women’s Health Magazine and Shape, but honestly, we’re more proud of the thousands of messages from readers saying their families actually request these meals. We’ve helped over 25,000 people hit their protein goals without giving up comfort food, and our recipe success rate (people who make it once and make it again) is 89%.
Betty’s nutrition coaching certification and James’s culinary expertise give us the technical foundation, but our real credential is this: we eat these meals too. This isn’t just content for us – it’s literally what we’re making for dinner tonight.
Our Community (That’s You!)
Here’s what we’ve learned from you: protein goals aren’t just about macros – they’re about feeling strong, energetic, and satisfied. You’ve taught us that “healthy” recipes need to work for picky kids, busy schedules, and tight budgets. Your feedback has shaped every recipe we create.
Some of our favorite success stories come from you: the mom who finally found pancakes her kids love that don’t cause a sugar crash, the college student who learned to meal prep protein-rich bowls that actually taste good reheated, the couple who discovered they could hit their fitness goals without giving up date night cooking together.
You share your modifications, your wins, and yes, your failures with us, and that honesty makes our community stronger. This isn’t a one-way conversation – you’re actively helping us create better recipes for everyone.
Our Promise to You
Every recipe we share has been tested multiple times by real people in real kitchens. We fact-check our nutrition information and cite our sources when we make health claims. When we make mistakes (and we do), we admit them quickly and fix them.
We update recipes when we discover better techniques, and we’re transparent about our testing process. If we recommend a product, it’s because we actually use it, not because someone paid us to mention it. We believe in treating your trust like the precious thing it is.
Most importantly, we promise to keep remembering why we started: to make protein-rich eating joyful, satisfying, and sustainable for real life. Not perfect life – real life, with its messy kitchens, picky eaters, and Tuesday night exhaustion.
Let’s Stay Connected (We Actually Read Our Emails)
General Questions & Recipe Help:
hello@flavorsbybetty.com | We typically respond within 24-48 hours, and yes, we love getting your recipe success stories!
Business Address:
Flavors by Betty
142 Washington Street
Hoboken, NJ 07030
USA
For Technical Support
Website acting weird? Recipe not downloading properly? Our tech-savvy team member (okay, it’s mostly James when he’s not in the kitchen) handles all our digital hiccups at support@flavorsbybetty.com. He’s usually pretty quick – 24-48 hours max – and honestly enjoys solving these digital puzzles almost as much as perfecting protein ratios.
Careers
Want to join our beautifully chaotic, protein-obsessed team? We’re always looking for passionate people who get genuinely excited about making healthy food taste amazing. Right now we’re pretty small (it’s mostly just Betty and James plus our amazing virtual assistant), but we love hearing from talented folks even when we don’t have openings.
If you’re a recipe developer, nutritionist, food photographer, or just someone who shares our obsession with protein-packed comfort food, send us a note at careers@flavorsbybetty.com. Fair warning: we’re pretty picky about who we work with, but we’re also incredibly supportive of our team family!
For Writers
Love writing about food and nutrition? We’re always scouting for contributors who share our passion for making protein-rich eating delicious and accessible. We look for writers who can blend personal experience with solid research – and who aren’t afraid to share their kitchen disasters along with their successes.
Send your pitch to writers@flavorsbybetty.com with 2-3 published samples that show your voice and expertise. We especially love writers who understand that our audience wants real solutions for real kitchens, not perfect Instagram moments. Fair warning: we’re selective, but we’re also incredibly supportive of our contributor family!