“Because protein-packed comfort food shouldn’t taste like cardboard, and healthy eating shouldn’t feel like punishment.”
The smell of freshly baked cinnamon bagels was what started it all. One ordinary Wednesday night in our Hoboken kitchen, a simple craving for comfort food turned into a quiet revolution.
My daughter had rolled her eyes at yet another plain chicken breast, and I caught myself thinking: “There has to be a better way.”
That moment lit a spark. What if healthy food could actually taste comforting — the kind of food that makes you close your eyes after the first bite? That’s how Flavors by Betty was born: from the belief that you shouldn’t have to choose between flavor and feeling good.
Why We Exist
We’re here because food should heal, energize, and bring people together — not divide us into “healthy” and “fun.”
At Flavors by Betty, we reimagine comfort food for modern kitchens:
✅ Real ingredients.
✅ More protein, not more rules.
✅ Recipes that fit real life — busy mornings, family dinners, and Sunday cravings alike.
Since 2023, more than 25 000 families have joined our table, proving that hitting your protein goals doesn’t mean giving up your favorites — it means rediscovering them.
Our Mission
To help you fall back in love with cooking — one flavorful, protein-rich recipe at a time.
Every dish we share goes through what we lovingly call The Tuesday Night Test:
Tired parent? Check. Hungry family? Check.
If everyone asks for seconds, it earns a place on the site.
We test, taste, and tweak until each recipe is both nutritionally balanced and emotionally satisfying — because food should nourish your body and your joy.
Our Vision
Imagine a world where comfort food fuels your goals instead of fighting them — where pancakes power your mornings and pasta strengthens your day.
We’re building that world, one recipe at a time.
No guilt. No extremes. Just flavor you can feel good about.
Our Core Values
Real Food First – If Betty’s teenage daughter can’t pronounce it, it doesn’t go in the recipe.
Comfort, Elevated – We transform classics — never replace them.
Family-Tested Reality – If it fails in a real kitchen, it never reaches yours.
Honest About Failures – We’ll tell you when we flop, so you don’t have to.
Community Over Competition – Your wins inspire our next creation.
Meet the Team Behind the Flavors
Betty Thompson
Founder & High-Protein Recipe Developer
The creative force behind Flavors by Betty, Betty is a certified nutrition coach who’s created over 500 protein-rich recipes that bring classic comfort food into the modern kitchen. She believes healthy eating should taste amazing, not restrictive.
James Carter
Chef & Protein Recipe Expert
A classically trained chef with over 12 years of professional experience, James specializes in turning comfort food into high-protein magic. From mac and cheese makeovers to protein-loaded casseroles, he brings restaurant-level skill to real-life kitchens.
Amelia Grace
Recipe Writer & Culinary Content Creator
Amelia blends her love for storytelling with her passion for cooking, crafting recipes that are approachable, family-friendly, and always flavorful. She helps busy home cooks feel confident creating meals that nourish body and soul.
👉 Learn more about Amelia → (Coming soon!)
How We Create Every Recipe
Behind every photo you see is a lot of flour, laughter, and test-batch chaos.
We:
- Start with a beloved comfort dish.
- Ask, “How can we make this more nourishing?”
- Test it on real families.
- Refine it until flavor and balance meet perfectly.
We collaborate with nutrition experts to ensure accuracy — but if it doesn’t taste amazing, it doesn’t make the cut.
Why You Can Trust Us
- Every recipe is tested multiple times.
- Nutrition data is verified and transparent.
- No sponsored shortcuts — only products we truly use.
- Every word, photo, and flavor is created in our own kitchen.
We’re proud of being featured in Women’s Health and Shape, but our real pride comes from messages like “My husband actually loved your protein muffins.”
Our Promise to You
We promise to stay real — real kitchens, real ingredients, real stories.
No trends for clicks. No empty claims.
Just delicious, balanced recipes that help you feel your best without losing your joy for food.
💌 Stay Connected
📧 hello@flavorsbybetty.com
📍 123 Bloomfield Street, Hoboken, NJ 07030
We love hearing from you, your questions, your photos, and your family’s favorites inspire everything we do.
Welcome to our table. 🧡